Sweden101's vision is to 'Connect people with Swedish ancestry and cultural connections around the world'.
We want to:
- Distil amazing Swedish culture and heritage and share it in a truly innovative and fun way across Swedish Diaspora
- Make your ancestral connection to Sweden more and more relevant to your daily lives, no matter where you live
- Enable relationships to grow between you and Swedish regions of your ancestral origin
- Create online environments that foster group learning and sharing about Swedish culture and heritage